New in ASO Giraffe - Experiment Analytics and Google Play Support

A look into the latest developments on ASO Giraffe

October 4, 2020

Google Play Support

It's been in available in beta for a while, but we're pleased to announce that ASO Giraffe now supports testing on Google Play!

ASO Giraffe now supports Google Play pages

Whether it's your icon, screenshots, short description, you can now test all your Google Play

Got any questions about our Google Play integration? Get in touch with us via the chat and we'll be more than happy to help!

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Experiment Analytics

We want users to get comprehensive insights from their pages, so they can figure out why variants are working, not just what works.

As a result we've shipped a number of additions to our page analytics, including:

  • Behavioural insights - how many users are converting, bouncing and exploring on each variant
  • Time on page - how long users are spending on pages
  • Scroll heatmaps - how far users are scrolling down pages
  • Screenshot interactions - how far users are swiping across screenshots, viewing each screenshot in full screen, how long they're spending on individual screenshots
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Further Reading
Creative Testing - The Process. Part 2 - Asset Creation
The second part in our Creative Optimisation series featuring Tim Jones, who walks us through how to share your vision with designers, and how to create and optimise your app stores in multiple languages at scale.
December 1, 2020
Changes to iOS 14 Product Pages
A look at the new iOS 14 App Info Bar, its behaviour, and the way we approached implementing it on ASO Giraffe.
October 9, 2020